PowerSignups – Guaranteed Signups

I’ve always loved internet advertising, and there’s a few places that i pulled ideas from as far as traffic handling or billing strategies. In particular, I’ve always had a lot of respect for Craig’s List. It always gave me the impression that it was created by the average guy, and therefore millions of people love it without the whole corporate tyrant persona. That to me is what advertising is all about when I really think about it.

Also, free email programs such as Yahoo mail and Gmail impress me. One could tell that they had to have come from a really forward thinker. These people were smart enough to develop a place that makes people feel secure about their information, even though its probably not. That type of service, that type of comfort, where anybody could feel like they could potentially come to us, is what we strive for.

Originally, I had replied with this answer in the comment section of the Is PowerSignups a Scam post.

After reading it, I really feel like the content answers some of the major questions people have about guaranteed signups; especially those questions relating to quality and how marketing to guaranteed signups is different than SEM (search engine marketing).

I’d really like to see your questions on this subject, and use this as a sounding board for helping our advertisers make more money from their campaigns.

However, a large portion of people who choose to advertise with guaranteed signups simply don’t market to the leads correctly. For one, purchasing guaranteed signups shouldn’t even be compared to pay-per-click or search marketing. You can’t expect to get the same results from two completely different forms of advertising. ESPECIALLY if you’re attempting to market the exact same way.

For instance, let’s say you have a “make money from home with ebay” type offer.

You put up a search campaign for “make money with ebay” type keywords. You have a text ad that comes up in the search results, and your web page goes into further detail about making money from home with ebay.

The filtering process for search looks something like this:

1. Keywords: Only get searches from people who want to make money online with ebay

2. Ad Text: Only get clicks from people who want to know more about what YOU’RE saying in regards to making money online with ebay

3. Web Page: Only get signups from people who feel your offer is exactly what they were looking for from the beginning of their search.

In contrast, the filtering process for guaranteed signups looks like this:

1. Interest: Your website is visited by people who are interested in ANY type of home business, or make money program.

2. Web Page: Only get signups from people who feel your offer MIGHT be interesting to them

As a marketer, especially as a marketer with a budget (all of us), it’s your responsibility to know which form of advertising best meets your ROI (return on investment) requirements. If it costs $49.95 on search to get 10-20 prospects for you to market to with a 5% conversion rate on those prospects, and $49.95 on guaranteed signups for 100 prospects to market to with a 1% conversion rate on those prospects, then you’r making more money with the guaranteed signups.

If the search example above yields a 10% conversion and the guaranteed signups only brings in a .5% conversion, then you’d be crazy to choose guaranteed signups over search.

Moral of the story?

Certain offers, budgets, and technical skills require different advertising methods. Before you sink your money into any advertising method, definitely make sure you know EXACTLY wat you want to get out of it.

Good Luck!

I yell at my staff and fire a bunch of people… just kidding. We tend to brainstorm, have meetings to come up with an easier process, and consult the appropriate people outside of our little bubble. Online forums are great for that, since you’ll usually find your answer through someone else’s similar situation. After its all said and done though, you’ve either got a crappy program/service or one that really works. You find out (hopefully early) which ones work and which ones… well don’t.

Mainly the quality of the traffic that we’re sending to the advertisers. Again, if someone wants a particular targeted audience, its our duty to get them a little primed up for your program so that they have a relatively good idea about what they’re getting themselves into. Aside from that, we concentrated on getting the tracking fully functional and building a strong communication with the advertisers. We wanted to ensure that our operations are transparent to our clients so that they are kept informed and are at ease during the whole process. As soon as they sign up, we want them to know what’s going on from the start to finish of that order.

We do have something in the works. Its a guaranteed sign up reseller affiliate program that will allow anyone who wants to resell Power Sign Ups, the opportunity to purchase them in bulk and at a substantially lower price, so that they can rebrand it and sell them for whatever price they wish and we’ll be able to track for them how they are signed up and for whom. Through us, they’ll be able to manage it all from a very simple to use back end system and to possibly make money selling our services. We’re hoping to get that out for everyone to use soon, and its ETA is set to be ready by the end of July, 2009.

We officially launched the site for Power Signups during March of 2009. As far as lead generation goes, we’ve worked for the MLM market through the parent company USA MLM Leads for two years. Prior to that, we’d been handling many marketing optimization and online advertising strategies for mid to larger MLM companies for about seven and a half years now. Back then, we were known as “Optimize123.” So we’ve been around long enough to know what works and how to make it work as quickly as possible.

We had gained so much extra traffic, and come across so many numerous pairs of interested eyeballs per day, that we didn’t even know what to do with them. Later we decided to start plugging those people into our networks and allowing the smaller to midsized business oppotunity affiliates or internet marketing affiliates to benefit from all of our visitors. We helped them to get their offers known.

Later, we developed the proper software which allowed us to track it all, thus permiting others who may not currently have the budget to pay for big “pay-per-click” programs to jump onto Power Signups, start a program for cheap, and start getting the information necessary. Then lastly, setting up a cypher or continuous traffic. Its win – win for everybody really.

The best results come from those who understand advertising and how the filtering process works. We would say that people whom have experience crafting messages or selling online are very good potential clients for us. Also, certain individuals that act as leaders tend to be good for business too. For instance you’re a leader in your multi level marketing company and you’ve got a 100 reps under you that aren’t doing so well due to not spending the time or money required. Being that leader, you’ll need to give them the incentive to jump back on and get things rolling again.

What we suggest to those people is to come buy guaranteed signups from us, and provide them to their reps. This way they’ll have people to talk to and eventually revitalize a downline that now has prospects where they didn’t before, not to mention increase prospects for a lot less that they’d pay anywhere else. Even if they went and bought leads directly to talk to, there’s still quite a bit more work to be done than if they had used guaranteed sign ups with us. We would make sure those interested people found their way to whatever automated or email opt-in form you had waiting for them.

So there’s essentially 3 kinds of customers we do best with: experienced internet marketers, mlm leaders that have downlines that need revitalization, and affiliate marketers that are working on pay-per-lead projects that need an extra source of traffic to advertise their offer(s) to.

Its already alive and kicking since March of this year. We’ve been working out the bugs in our tracking system and doing so without the need of cookies or code input on our customer’s pages. So overall, its ready to go.

Before we get into what is considered “scammy” let it be know that in just the lead industry period, there is a lot of scams going on. Everywhere you look its “Win a free iPod” or “Sign up now, and win a free XBOX 360″. Even radio commercials advertise in this way to get their listeners to sign up. From many angles, I can see how it might be questioned, however there is a strong sense of value that comes with our program.

We’ve noticed that most of the time, these weaker forms of strategy are rooted from the advertisers’ limited knowledge and understanding of how to approach those leads in the first place. As for others, well, some people are just down right scammy. They may sell you overused lists or try filling out the forms themselves; there’s a million ways why something may be considered shiesty and dishonest since almost anything can be viewed in a subjective manner. Its just being aware of how you’re advertising and who you’ve got your cross hairs on.

So is Power Sign ups scammy? … obviously not. We work hard to produce better traffic quality and also accept over 90% of the applicants that want our service, despite what they representing most of the time. In doing so, we’re pretty much keeping all slots open, and allowing us to maximize our clientele. How could anyone argue with a steady setup that only costs one sixteenth of what it would for a “pay-per-click” program anyway?