PowerSignups – Guaranteed Signups

I’ve always loved internet advertising, and there’s a few places that i pulled ideas from as far as traffic handling or billing strategies. In particular, I’ve always had a lot of respect for Craig’s List. It always gave me the impression that it was created by the average guy, and therefore millions of people love it without the whole corporate tyrant persona. That to me is what advertising is all about when I really think about it.

Also, free email programs such as Yahoo mail and Gmail impress me. One could tell that they had to have come from a really forward thinker. These people were smart enough to develop a place that makes people feel secure about their information, even though its probably not. That type of service, that type of comfort, where anybody could feel like they could potentially come to us, is what we strive for.

Originally, I had replied with this answer in the comment section of the Is PowerSignups a Scam post.

After reading it, I really feel like the content answers some of the major questions people have about guaranteed signups; especially those questions relating to quality and how marketing to guaranteed signups is different than SEM (search engine marketing).

I’d really like to see your questions on this subject, and use this as a sounding board for helping our advertisers make more money from their campaigns.

However, a large portion of people who choose to advertise with guaranteed signups simply don’t market to the leads correctly. For one, purchasing guaranteed signups shouldn’t even be compared to pay-per-click or search marketing. You can’t expect to get the same results from two completely different forms of advertising. ESPECIALLY if you’re attempting to market the exact same way.

For instance, let’s say you have a “make money from home with ebay” type offer.

You put up a search campaign for “make money with ebay” type keywords. You have a text ad that comes up in the search results, and your web page goes into further detail about making money from home with ebay.

The filtering process for search looks something like this:

1. Keywords: Only get searches from people who want to make money online with ebay

2. Ad Text: Only get clicks from people who want to know more about what YOU’RE saying in regards to making money online with ebay

3. Web Page: Only get signups from people who feel your offer is exactly what they were looking for from the beginning of their search.

In contrast, the filtering process for guaranteed signups looks like this:

1. Interest: Your website is visited by people who are interested in ANY type of home business, or make money program.

2. Web Page: Only get signups from people who feel your offer MIGHT be interesting to them

As a marketer, especially as a marketer with a budget (all of us), it’s your responsibility to know which form of advertising best meets your ROI (return on investment) requirements. If it costs $49.95 on search to get 10-20 prospects for you to market to with a 5% conversion rate on those prospects, and $49.95 on guaranteed signups for 100 prospects to market to with a 1% conversion rate on those prospects, then you’r making more money with the guaranteed signups.

If the search example above yields a 10% conversion and the guaranteed signups only brings in a .5% conversion, then you’d be crazy to choose guaranteed signups over search.

Moral of the story?

Certain offers, budgets, and technical skills require different advertising methods. Before you sink your money into any advertising method, definitely make sure you know EXACTLY wat you want to get out of it.

Good Luck!

I yell at my staff and fire a bunch of people… just kidding. We tend to brainstorm, have meetings to come up with an easier process, and consult the appropriate people outside of our little bubble. Online forums are great for that, since you’ll usually find your answer through someone else’s similar situation. After its all said and done though, you’ve either got a crappy program/service or one that really works. You find out (hopefully early) which ones work and which ones… well don’t.

Mainly the quality of the traffic that we’re sending to the advertisers. Again, if someone wants a particular targeted audience, its our duty to get them a little primed up for your program so that they have a relatively good idea about what they’re getting themselves into. Aside from that, we concentrated on getting the tracking fully functional and building a strong communication with the advertisers. We wanted to ensure that our operations are transparent to our clients so that they are kept informed and are at ease during the whole process. As soon as they sign up, we want them to know what’s going on from the start to finish of that order.